Latitude Financial Services (also known as Latitude) is a financial services company based in Australia and New Zealand, with their Australian headquarters in Melbourne. As of 2018, Latitude had around a 6 per cent share of Australia’s personal lending market. This made it the biggest non-bank lender of consumer credit in Australia.
Latitude has over 2.5 million customers through its credit cards, car loans, personal loans, home loans and consumer credit insurance. It also offers a buy-now-pay-later service, called LatitudePay.
Latitude is a common fixture amongst many Australian retailers, such as Harvey Norman and JB HiFi. Its cards can be used to obtain interest-free financing over a number of months.